Audience doesn’t just mean the people listening ... Think about the age, gender, cultural influences, specialist knowledge and hobbies of your average reader. And what’s the point?

The data you gather will provide a deeper understanding of your audience. Armed with that knowledge, you can put insight into action to enhance your business and marketing strategies. For example, by ...

"Technology will finally help journalists give their audience members a better version of the news article, one which favors understanding, not just informing." ...

Younger generations are taking over in marketing and advertising on social media, and it shows. Whether actual members of those generations get hired in the roles and start creating content or others ...

Our audience is roughly equally made up of men and women, and tilts young, with around 50% We aim to share knowledge widely, working with academics and researchers to bring expertise and evidence ...