Videos of Lidl’s baked goods on TikTok have amassed millions of views, with users on the app saying it’s not just a bakery, it’s the ‘love of their life’.

Lidl’s new 79p addition to its iconic bakery has soft, creamy, fruity icing on top and is made with sugar-dusted dough. The Strawberry Cheesecake Doughnut is said to balance tangy strawberry ...