Being able to contextually target offers based on a user’s location is one of the benefits that mobile offers marketers and a nut that many are trying to crack. Visa will enable merchants to ...

There is also a move towards using location-based offers to build up loyalty with shoppers. “It’s important to recognize retail is becoming much more omnichannel with in-store and mobile ...

When you plan to expand your business to a specific location, you need location-based services that consider customers' ...

Retailers such as Sears, Pizza Hut and Future Shop are delivering location-based offers to mobile users as part of a new program from Canadian wireless carrier Rogers Communications. The Rogers Alerts ...