Being able to contextually target offers based on a user’s location is one of the benefits that mobile offers marketers and a nut that many are trying to crack. Visa will enable merchants to ...

There is also a move towards using location-based offers to build up loyalty with shoppers. “It’s important to recognize retail is becoming much more omnichannel with in-store and mobile ...

When you plan to expand your business to a specific location, you need location-based services that consider customers' ...

Retailers such as Sears, Pizza Hut and Future Shop are delivering location-based offers to mobile users as part of a new program from Canadian wireless carrier Rogers Communications. The Rogers Alerts ...

Loot? when on location and introductions to Pop Spots? Twitter and Facebook pages. Pepsi Loot claims to be the first geo-based application to offer users rewards. Users that visit three Pop Spots ...

As such, some offers — the local and app-based offers — may only be available ... Local deals and in-app deals will vary depending on location and participation, McDonald’s said.