In the vast culinary landscape of India, where spices and flavors reign supreme, one brand has managed to carve out a special place in the hearts and kitchens of millions: Maggi. This humble ...

After the Maggi crisis in 2015, FSSAI has become more responsive, gaining respect from companies like Nestle. Nestle relaunched Maggi post-ban and continues to dominate the instant noodles market ...

Indians’ love for spices manifests itself in a thriving branded spice industry worth over US$80bn. Maggi, as a cooking brand, wanted a share of the Indian spice pie and... We’re long-term subscribers ...

The Lejen Rasanya Remix campaign by Maggi Pedas Giler (Crazily Spicy Maggi) was a testament to how effective use of partnerships can redeem an underwhelming launch. After unexpectedly low sales at ...

Punjabi Tadka Maggie is a dish that is enough to leave you salivating – the spicy red colour, the flavours of butter and burnt garlic and our all-time favourite Maggi put together make for an ...

The makhni Maggi is a yummy mix of the Maggi tastemaker and a tomato-based creamy gravy with a careful blend of spices and vegetables that makes you drool. Then add some cream or malai and mix. Till ...