Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process.

Market research lies at the basis of any company’s success. It offers the best means to connect the business to its target ...

Success in niche market expansion is about delivering tailored, authentic products or experiences that address your ...

A business needs to identify its target market or market segment in order to tailor their product effectively to the consumer. Market research Businesses use market research to identify customers ...

Rangan, V. Kasturi, and Sunru Yong. "TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)." Harvard Business School Teaching Note 094-066, December 2009.

Norton, John Roberts, Dilip Soman, Madhu Viswanathan, and Katherine White. "Reaching for Rigor and Relevance: Better Marketing Research for a Better World." Marketing Letters 34, no. 1 (March 2023): 1 ...

Secondary research uses outside information assembled by government agencies, industry and trade associations, labor unions, media sources, chambers of commerce, and so on. It's usually published ...

technical or business degrees, but the industry is open to anyone who is curious and interested in understanding the consumer and research,” Courtright says. A market research analyst’s job ...

How Much Does a Market Research Analyst Make? Market Research Analysts made a median salary of $74,680 in 2023. The best-paid 25% made $102,450 that year, while the lowest-paid 25% made $52,840.