But aside from being a popular form of entertainment, GIFs can be a powerful marketing tool, even for B2B marketers. GIFs are undeniably popular in online communication. One of the top GIF-sharing ...

playing into the popularity of emojis and GIFs among younger consumers. The beverage marketer?s new campaign relies heavily on college students and millennials, as evidenced by its decision to ...

said Shuli Lowy, director of mobile and social media marketing at Ping Mobile. ?Creating a mobile UX is particularly important for a socially fueled campaign as the majority of social media ...