Having spent over a decade orchestrating experiential marketing campaigns, I’ve seen firsthand what works and what’s just ...

Organic social media can be used to test hypotheses before making a larger investment, according to research from VaynerX and ...

Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025.

Marketing leaders at some of the world’s biggest brands share what they’ll be looking for from entries into The Drum Awards ...

Firms are deploying new tools to create campaigns and track how effective their marketing spending is, but the core concept ...

The Union Budget 2025, presented recently, introduces opportunities and challenges for Gulf-based NRIs. The budget emphasizes ...

India’s advertising and marketing industry welcomes the provisions made by the Budget in the areas of income tax, digital ...

The Indian government announced the Union Budget for the 2025-26 fiscal year on Saturday, bringing modest gains for certain tourism sectors.

By understanding where each dollar is spent and the impact of every marketing channel, dealerships can ensure they are making ...

Research was conducted between Nov. 11 and Dec. 2, 2024. Marketing budgets have seen tremendous upheaval in recent years, with allotments plummeting in some areas. Technology such as generative AI ...