Today’s buyers expect the same experiences they get as consumers: emotionally resonant, exciting and digitally savvy.

When you inspect further, the line between B2B marketing and B2C marketing isn’t so definitive. Positioning your brand as the knight-in-shining-armor, the superhero of the story, is what matters.

B2B marketing is focused on selling products and services to other businesses, while B2C marketing is focused on selling products and services to individual consumers. B2B marketing typically involves ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics.

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not ...

Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset ...

If you’re a CMO, CRO or CEO of a B2B business, read on to understand what skills and experience you need in a high-performance B2B marketing team that is not found in your traditional B2C team.

B2B and B2C, while believed to be ... marketing approach and, most importantly, revenue channels. Commonly, founders frame their business model solely based on their target customers.

This blog is the second instalment in a series of three on B2B vs. B2C marketing. You can read the first blog here and the final here. In the previous blog, I covered the background to B2B’s evolution ...