In a survey of marketing professionals in B2B roles, 79% rated social media as their most effective marketing channel. Despite these similarities, B2B and B2C still vary in some specific and ...

When you inspect further, the line between B2B marketing and B2C marketing isn’t so definitive. Positioning your brand as the knight-in-shining-armor, the superhero of the story, is what matters.

B2B marketing is focused on selling products and services to other businesses, while B2C marketing is focused on selling products and services to individual consumers. B2B marketing typically involves ...

Facebook is the most used and the most valued social network among both B2B and B2C marketers, according to recent research from Social Media Examiner. The report was based on data from a survey of ...

And B2B isn’t far behind—taking a cue from B2C’s playbook, B2B brands are tapping into the power of social media and influencer marketing to meet people where they’re most active online.

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics.

The B2B is the acronym for business to business, which refers to business models in which the transactions of goods or the provision of services occur between two companies (individuals or not ...

A study by Clutch and R2integrated found that TV and other traditional channels are a stronger priority for B2C marketers while B2B marketers find content marketing strategies more valuable, according ...

If you’re a CMO, CRO or CEO of a B2B business, read on to understand what skills and experience you need in a high-performance B2B marketing team that is not found in your traditional B2C team.

If you've heard about B2B e-commerce but still don't really know what it is, here we give you the definition of this concept, also known as business to business, and we give you some examples.