B2B and B2C marketers tend to have different marketing objectives for their businesses; not surprisingly, they also have different views on which marketing tactics are the most effective, according to ...

B2B marketing is focused on selling products and services to other businesses, while B2C marketing is focused on selling products and services to individual consumers. B2B marketing typically involves ...

Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters. The post 5 ways B2B differs from B2C — and 3 ways they ...

In 2025, an effective B2B marketing strategy must include quality content. Find out how AI can help make that happen.

So what did we learn about marketing channels and techniques from the entries to the B2B Marketing Awards? Having just finished a mammoth project using AI to understand trends from the hundreds of ...

Marketing effectiveness has declined by a shocking 71% since the height of the COVID-19 pandemic in 2020. And 94% of all marketing investments aren’t even measured beyond a 6-month window.

The Drum catches up with David Jordan at the ANA Masters of B2B Marketing, where he says that, B2B or B2C, it’s all just about moving people.

As CMO for both Lenovo’s international sales organization and Intelligent Design Group, inclusive of PCs and Motorola, Ketchen oversees both B2C and B2B marketing around the globe.