Conducted with OMG, the study touts Snapchat’s creator ecosystem at a time when TikTok’s future in the U.S. remains ...

Brand awareness is a vital component of the marketing funnel, but it can be the most significant drain on your budget. While a Super Bowl ad can reach over 100m viewers, how many of them are ...

From mobile devices to chatbots and other intelligent agents, new digital experiences continue to disrupt customer journeys. Leading brands are not just enduring the changes but embracing the ...

Multichannel campaigns are an opportunity to capture users throughout the entire marketing funnel, allowing advertisers to build awareness, consideration and lead to purchases. These campaigns enable ...

Awareness is at the top of your sales funnel ... Is a sales funnel the same as a marketing funnel? Sales and marketing funnels focus on different parts of the customer acquisition process ...

AI-driven optimization platform Brand+ became available to all advertisers Monday in the Amazon DSP. Intended to simplify ...

That’s because our research shows a focus on lower-funnel marketing activities, at the expense of broader brand building, erodes brand awareness and consideration over time. Our 2021 Brand Resonance ...

“That 9% awareness increase was huge for us, because it brought us into new markets where performance marketing can then sneak underneath the ramp and capture all of this new demand and interest in ...