In 2021, I wrote about the urgent need to develop a better way to measure nonprofit effectiveness. Despite the best of intentions, the social sector struggles to gauge its true impact on the most ...

Metrics For Measuring Marketing Spend By analyzing the spend metrics you’re tracking for the particular campaign, you can get a good understanding of how effective different campaigns are.

“Measuring the success of first-party data shouldn’t be seen as an isolated item, but measured using the quality definitions of measurement that you would use for any campaign,” says Wilkins.

In the world of B2B, measuring the effectiveness of our activity has sometimes been ignored or certainly relegated to an afterthought. The Institute of Practitioners (IPA) in Advertising has recently ...

Over a third of senior leaders also admit not always understanding the connection between campaign analysis and future ...

How to Measure the Effectiveness of Content Marketing. Key Performance Indicators (KPIs) are quantifiable measurements that you can use to continuously monitor your progress and track success of ...

“Measuring data security and governance effectiveness requires tracking three essential OKRs: time-to-access for data requests, amount of data without designated owners, and proportion of ...

Key Points Yield can quantify many things in Lean Six Sigma. It is frequently used as a KPI in process improvement.

B2B influencer marketing is growing in popularity and is clearly effective. Measuring the worth to see if the effort and fees offer a good return isn't always as straightforward. Take the time to set ...

Measuring the Effectiveness of Event Sponsorship. Event sponsorship can be a powerful marketing tool, enabling you to associate your brand with a cause that matters to your customers.