By measuring each touchpoint independently, you can determine its contribution to the overall effectiveness as well as more effectively measure the total customer experience. Although overarching ...

The burden of proof for marketing funds to have been invested efficiently and effectively has always been Important. That pressure has intensified with the increasing influence of client procurement ...

So, measuring a country’s richness by how well the poor are cared for is perhaps the best option. There are many different ways that this could be measured, but according to Insider Monkey ...

Edward Alden testifies before the United States Senate Committee on Homeland Security and Governmental Affairs on how Congress and the Obama administration can use data to improve the ...

Set goals based on what is realistic based on their knowledge from past promotions. You must determine your key performance indicators (KPIs) to measure the effectiveness of a B2B influencer marketing ...

When it comes to understanding the impact of your PR campaigns and refining your strategies for success, measuring the effectiveness of your press releases is crucial. By tracking and analyzing ...

"The Evolving Curriculum -- Measuring Effectiveness of Change" is a compilation of articles and essays on efforts to reshape what and how colleges teach at a time of increased concern about how much ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

Despite having access to an oscilloscope, [Brian] aka [schoolie] has come up with his own method for measuring PWM period and duty cycle without a scope, just in case there’s ever a PWM emergency!