a research method for defining the market parameters of a business. Market survey--where you actually speak to members of your target audience--are an important part of market research.

You can compile this information yourself or hire someone else to gather it for you via surveys, focus groups and other methods. When conducting primary market research, you can gather two basic ...

Students should take courses in research methods, survey methodology, and statistics. Many also may benefit from taking business courses, such as marketing and consumer behavior, and social science ...