Taylor Swift touts the benefits of milk in a ‘Got Milk’ ad from 2008. Erasing “Got Milk” from the collective consciousness isn’t likely to happen overnight, though.

"Got Milk" ad campaign ends after 20 years. By Kim Peterson. February 25, 2014 / 8:14 AM EST / MoneyWatch Judy Pollack, deputy ... Can “Milk Life” reverse that trend?

The dairy industry is ditching its years-old slogan in favor of "Milk Life," an ad campaign similar to those seen for sports drinks that rebrands milk as a central part of an active lifestyle in ...

The new ad finishes with the reveal, when Plaza takes a sip of her product and it leaves that telltale mustache — just like the ones from milk’s original campaign — only this one looks like ...

Milk industry advocates had spent much of the 1980s promising that “Milk Does a Body Good,” with an ad campaign focused on its calcium and protein benefits. Consumers knew milk was good for them.

It's also good to be aware that a cup of cow's milk has about 12 grams of natural sugars in the form of lactose. Too much lactose, Taub-Dix cautions, can lead to digestive discomfort for some people.

There are several ad slogans that seem to live rent-free in Americans' brains: "Just do it," "I'm lovin' it," or "You're in good hands." You can probably guess the brands just from hearing those ...

To the marketers trying to reboot milk as a sports drink for Generation Z, Yvonne Zapata seemed like the perfect ambassador. An exuberant 24-year-old marathoner from Brooklyn, N.Y., she describes ...

Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story. The California Milk Processor Board: Get Real by Gallegos United Overall Rating 5/5 ...

The iconic 1990s Got Milk campaign had celebrities, athletes, supermodels, and everyday people sporting that white milk mustache. It was one of the most successful ad campaigns ever, with its tagline ...