Taylor Swift touts the benefits of milk in a ‘Got Milk’ ad from 2008. Erasing “Got Milk” from the collective consciousness isn’t likely to happen overnight, though.

"Got Milk" ad campaign ends after 20 years. By Kim Peterson. February 25, 2014 / 8:14 AM EST / MoneyWatch Judy Pollack, deputy ... Can “Milk Life” reverse that trend?

The dairy industry is ditching its years-old slogan in favor of "Milk Life," an ad campaign similar to those seen for sports drinks that rebrands milk as a central part of an active lifestyle in ...

After more than two decades of production, "Got Milk?" ads have been pulled in favor of the new "Milk Life" slogan -- read about this major ad change ...

Milk industry advocates had spent much of the 1980s promising that “Milk Does a Body Good,” with an ad campaign focused on its calcium and protein benefits. Consumers knew milk was good for them.

Apparently, the “Got Milk?” ads just aren’t cutting it anymore. You know, the ones with celebrities such as Taylor Swift, David Beckham, Steven Tyler and others with milk mustaches. The Milk ...

There are several ad slogans that seem to live rent-free in Americans' brains: "Just do it," "I'm lovin' it," or "You're in good hands." You can probably guess the brands just from hearing those ...

Check out our Ad of the Day section and sign up for our Ads of the Week newsletter so you don’t miss a story. The California Milk Processor Board: Get Real by Gallegos United Overall Rating 5/5 ...

The new ad finishes with the reveal, when Plaza takes a sip of her product and it leaves that telltale mustache — just like the ones from milk’s original campaign — only this one looks like ...

To the marketers trying to reboot milk as a sports drink for Generation Z, Yvonne Zapata seemed like the perfect ambassador. An exuberant 24-year-old marathoner from Brooklyn, N.Y., she describes ...