Phlur has proved me wrong ... but I personally love S.C. 59 and Hanami. The former smells like the bluest ocean you can imagine and the latter reminds me of a garden after a summer rainstorm.

For the fragrance-obsessed, PHLUR has become a recognisable name thanks to its array of affordable, modern and playfully-named scents. But in case you're not yet acquainted, I've spritzed 8 of the ...

but Phlur’s Hanami has me doing just that. It’s from the same brand that brought us Missing Person, AKA the fragrance that went so viral it had a 200,000 person waiting list. Hanami sits in ...

Here’s everything you need to know about Phlur… While Phlur was previously unavailable to us this side of the pond, it’s now launching in the UK. Keep reading for everything you need to know ...

I recently found that in Phlur’s newest launch. Known for its innovative olfactory interpretations of niche nostalgia, Phlur has done it again with another novel fragrance mix. This time ...