The right pricing strategy can also be an effective customer retention strategy.

Apple Vision Pro provides an opportunity to explore broader strategies that any business can apply when introducing ...

For small business owners, defining the right pricing strategy can feel overwhelming. Here are some tips to help you find the right pricing balance. Related: Did You Price Your Product Right?

Agentic artificial intelligence (AI) is transforming workflows, but growing costs are catching businesses off guard.

GC Chew, Head of Business Development and Operations, Conduit “I now see pricing in a much higher perspective as an efficient way to optimize my company’s pricing strategy.” —Ken Lin, CEO & Co-Founder ...

Join NielsenIQ to explore how retailers and brands can adapt pricing and promotional strategies to align with ongoing shifts ...

Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.

In today’s fast-moving eCommerce and retail landscape, competitive pricing software has become a game-changer for businesses ...

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (2010): Nagle, Hogan, and Zale, Prentice Hall. Pricing Information: How to customize both the product and the price (1998): Carl ...

In today's competitive market, business owners must adapt to thrive. Discover five practical strategies to increase your ...