With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.

We have been asking this question for countless years of building ventures, only to realise that the real question is – For you, what comes after product-market fit Product-market fit is the ...

However, the path to product-market fit (PFM) is rarely straightforward. It requires a deep understanding of customer pain points, market dynamics, and the ability to iterate quickly based on ...

A comprehensive guide for startups to achieve and maintain product-market fit through thorough market research, iterative product development and strategic scaling while prioritizing customer ...

Get unlimited access to all of our exclusive marketing resources. Go PRO Today How to Use Product-Market Fit to Drive Business GrowthLaura Patterson The term "product-market fit" may not be familiar ...