Eat chocolate lava." Reese's aims to build hype for its Chocolate Lava Big Cup in its second consecutive Super Bowl ad, created by agency Erich & Kallman. The 30-second spot humorously depicts a ...

Activate your account. By Tim Nudd - 1 hour 40 min ago By Amir Farhang - 1 hour 40 min ago By Ashley Joseph - 23 hours 24 min ago By Ad Age Staff - 23 hours 59 min ago By Jack Neff - 1 day ago By ...

Reese's Super Bowl commercial pitches the brand's new chocolate lava cups while cautioning viewers that actual volcanic lava is not edible ...

The confectionary giant is planning a frenetic Super Bowl spot to promote its Peanut Butter Cup Chocolate Lava Big Cup candies. By Alex Weprin Media & Business Writer The candy giant Reese’s has ...

Marketing Daily: You had a hit with your Super Bowl spot last year, launching Reese’s Caramel Big Cup. The ad sparked a viral debate – not everyone approved. It also got praise from ad critics ...

Eat Reese's Chocolate Lava Big Cup instead. "There's nothing better than ... the brand is bringing its ad out of the big screen and taking fan engagement to new heights (literally) in the lead ...

For Valentine’s Day 2025 (yes, already!), Reese’s is releasing Red Velvet Peanut Butter Cups. These limited-edition cups feature the brand’s signature chocolate and peanut butter combo, now with a ...

The 2025 Reese's Super Bowl commercial pitches the brand's new chocolate lava cups while cautioning viewers that actual volcanic lava is not edible – and quite dangerous. In the public service ...