Sensodyne is the market leader in toothpaste for sensitive teeth. The challenge for GSK is that customers switch to more cosmetic brands when sensitivity passes, even though high-abrasive whitening ...
The toothpaste aisle is a decision maker’s nightmare. Crest. Colgate. Sensodyne. Optic white. Total active prevention. Gum care. Sensitive pro-relief. 3D White. MaxFresh. Scope. This is the ...
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