The success of a marketing plan depends on strong and accurate data. Reliable information is obtained through situational analysis, which is an essential aspect of establishing your organization's ...

The author weighs in on the pros and cons of doing a SWOT analysis before embarking on a digital marketing plan in order to establish a strong online presence for the business.

SWOT Analysis. You can’t get where you want to go if you don’t know where you are. That’s why you want to start writing your marketing plan with an analysis of your internal situation (your ...

A company needs a marketing plan just as it needs a businessplan. Here’s how to write a five-part marketing plan that works ashard as you do: Section 1: Situation Analysis ...

No marketing plan is complete without a situation analysis. Situation analysis is exactly what its name implies: the analysis of the company's situation and its initial objectives for marketing a ...

Situational analysis work done by working groups reviewed February 16, 2018 The task force met January 24 and 25 to review the situational analysis work done by the five working groups.

From talking with people across the country, it appears to me that many of us are dealing with two factors simultaneously — situational analysis and situational anxiety. Situational analysis is ...

Course planning information Course notes. In this course, students are expected to learn about and/or use a range of tools and techniques including presentation software, social and digital media ...