The Rise of SKIMS: From Shapewear to NikeSKIMS
Towards the end of 2024, SKIMS hit another significant milestone, opening up its first physical flagship store in New York ...
Real reason why Kim Kardashian was recruited by Nike as joint brand is unveiled
Nike announced a new brand launch with mega-mogul Kim Kardashian's shapewear brand, indicating a direct effort by the sports ...
Nike and SKIMS Unite Under Joint Women's Label: NikeSKIMS
With a new Nike CEO, the move is part of the sports gear titan's evolving strategy and yet another chapter in the expansion of Kim Kardashian's business empire.
Kim Kardashian's New Athletics Brand NikeSKIMS Will Release Their Own Kardashian-Coded Air Max Style
Appropriately dubbed NikeSKIMS, the company will bring Kardashian's namesake brand permanently into the activewear industry.
Nike is in a slump. It’s hired Kim Kardashian to help
Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO ...
Nike partners with Kim Kardashian's Skims shapewear brand: 'We're incredibly excited'
The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim ...
Kim Kardashian is Creating a New Brand in Partnership with Nike
NikeSkims, the lovechild of Skims and Nike, is launching this spring. Here's everything you need to know about this new ...