Southwest ends its iconic "bags fly free" policy, implementing a US$35 fee for the first checked bag and US$45 for the second.

Farewell to “Bags Fly Free” One of the airline industry’s most recognizable perks is getting grounded. As of Wednesday, ...

The strategic shift suggests Southwest is working to increase enrollment ... transform its business model while retaining the customer loyalty that has been instrumental to its past success.

Southwest Airlines will start charging for checked bags for flights booked from May 28, ending its long-standing 'bags fly free' policy.

DALLAS — A shift is on the horizon at Southwest Airlines. The carrier known for its customer-friendly policies and affordable airfare announced changes to its baggage and fare structure in an ...

Dallas-based Southwest ... to deepen and reward loyalty between Southwest and its most engaged Customers." “We have tremendous opportunity to meet current and future customer needs, attract ...

“When you build up a level of customer loyalty around ... something different. “If Southwest wants to stay competitive, it needs to think beyond this policy shift. What are they doing ...

This is how you destroy customer preference. This is how you destroy loyalty. And this ... CEO Scott Kirby said Tuesday that Southwest's baggage policy shift is like "the slaying of a sacred ...

The airline will begin charging for the first and second checked bag beginning on May 28, Southwest announced Tuesday. However, members of its A-List loyalty ... and future customer needs, attract ...

Southwest Airlines Co. (NYSE ... The airline company made the moves with a goal to deepen and reward loyalty for the airline's most engaged Customers. The new fare products, Choice Extra, Choice ...