named after Joe Murphy's child's pronunciation of "potato," still exists, with a decades-long history that has included expansion, an acquisition of the brand, and the opening of Tayto Park ...

Initially available in three varieties — plain, cheese, and cheese and onion — today Tayto processes about 10% of Ireland’s annual potato crop and counts Oasis’ brothers Noel and Liam ...

He decided to make a new potato product and bought the licence for the crisp brand for £250 from a man named John ‘Spud’ Murphy. 50 years on Tayto is a multi-million pound family business ...