Essentially, the issue a lot of people have with Sauron’s “One ring to rule them all” is that it doesn’t seem to follow its own rules. In The Lord of the Rings: The Fellowship of the Ring ...

Often dubbed “The Franchise of WCW,” the man called Sting is one of the ... hanging above the ring, Sting challenged The Game to a battle on The Grandest Stage of Them All.

Halaburda, Hanna, William Collis, Rob McKeon, and Ivan Nausieda. "One Game to Rule Them All: Lord of the Rings Online and the MMO Market." Harvard Business School Case 712-434, October 2011. (Revised ...