After all, tools such as AR, VR, and the metaverse present big opportunities for companies to expand their marketing reach and tap into customers’ needs and aspirations in new ways.

Augmented reality (AR) and virtual reality (VR) are the foundational technologies of this new digital frontier, and they are rapidly transforming how we experience and interact with the digital world.

Georges Calas of LifeSize Plans Dubai gives a walkthrough of what it's like to visualise a project using AR/VR tools. What does using AR/VR tools for visualising real estate look like?. augmented ...

These experiences and tools let you meditate in AR, watch golf in a whole new way, scan the real world from your phone, and get your Marvel superhero on. No, the Apple Vision Pro didn’t prove to ...

GUEST OPINION: It’s been around since the 1960s, but recent improvements are now pushing virtual reality (VR) closer to becoming a valuable business and consumer tool. The latest generation of ...

The global AR VR software market is estimated to grow from USD 8.5 billion in 2025 to USD 36.2 billion by 2035, advancing at ...

Android's AR/VR ecosystem in 2025 Android's AR/VR technology can mostly be explained by its mature SLAM algorithms and AI integration for contextual understanding.

The global augmented and virtual reality (AR/VR) in education market is expected to reach approximately USD 116.6 billion by ...

Augmented reality (AR) and virtual reality (VR) are the foundational technologies of this new digital frontier, and they are rapidly transforming how Beyond Reality: Investing in AR/VR Tech for ...