A USB 3.0 connection requires five conductors, and the connectors are blue in color. Backward compatibility is typically provided by including four additional conductors, as shown in the image here.

To access the cable, just pull on one end, and it starts spooling out in both directions. Pull until you feel a tug, let go, ...

It’s not all bad for the Amazon Basics cable. It does carry a big-name brand. And its lack of wires to support higher-speed USB 3.1 makes it relatively thin and light, and very pliable.