What are "gyaru," and why are they popular in anime again? I love talking about Japanese subcultures, and I love assessing their impact on broader global pop culture at home and overseas.

Female African-American influencers are reviving the spirit of gyaru culture, a Japanese subculture that was extremely popular in the 1990s. With colourful clothing, exaggerated face contouring ...

Gyaru fashion and style, a vibrant Japanese subculture that first emerged in the 90s, is making a well-deserved fashionable comeback. Once synonymous with the dramatic, rebellious Ganguro look of ...