It’s called Whatnot and is a lot like the merging of QVC and Poshmark. By using the Whatnot App shoppers can have a full, live auction experience or buy from a seller’s marketplace.

Called Whatnot because it sells a vast array of consumer goods, it is fueled by the boom in baseball cards. “A card is sold every second,” said Wilson, who oversees all of Whatnot’s categories.