ACG’s sports venture isn’t connected to its pharma business or driven by short-term marketing returns. “This is not about brand equity for ACG. It’s not a glory play," Singh added.

Marking a transformative moment for Indian sports, ACG Sports Private Limited, has announced the launch of India’s first professional basketball league in association with the Basketball ...

This league is a collaboration between the Basketball Federation of India (BFI) and ACG Sports Private Limited. Designed to redefine how the sport is played, experienced, and supported in India ...

ACG Sports, a wholly owned subsidiary of ACG Associated Capsules Private Limited, won the bid to be the Organizing Partner for India’s first professional league to be conducted in both 5x5 and ...

Basketball Federation of India (BFI) secures a 216.3 crore deal with ACG Sports Private Limited to launch India’s first professional basketball league, National Star Basketball League (NSBL), in ...

ACG Sports will spend a total of INR 216.3 crore, with yearly spending on the 5x5 format being 20.6 crore and for the 3x3 format, it will be 10.3 crore. “It was a transparent system, ...

The Nike ACG Watercat+ “Red/White” sneakers highlight Nike ACG’s continued innovation in outdoor footwear. This new iteration of the Watercat+ silhouette combines functionality with style ...

The Nike ACG Summit Trail Running Series kicks off the local summer competitive racing season this afternoon with a 5K/10K race on the Highlands/Flume trails on the north end ...