If you have $500 to invest and are already exposed to the broader market via an S&P 500 exchange-traded fund ( ETF ), now could be a good time to lean on more of the value stocks within the index by investing in the Vanguard S&P 500 Value ETF ( VOOV -0.97%).

With Vanguard taking the top place among the ETF providers, it is now time to consider two of its ETFs with over 10% upside potential in the next 12 months. These include Vanguard Communication Services ETF (VOX) and Vanguard Dividend Appreciation ETF (VIG).

When it comes to investing in exchange-traded funds (ETFs), investors have many choices. You can follow the latest artificial intelligence companies with an AI ETF, or even dip your toe into cryptocurrencies with a Bitcoin ETF.