NIL valuation of your current roster?” one reporter asked Mark Pope during his first press conference of the offseason, just ...

Kentucky coach Mark Pope playfully disclosed the team's NIL value while explaining their lofty aspirations for the 2025-26 college basketball season.

Kentucky head coach Mark Pope leans into bold NIL spending talk, signaling the Wildcats’ aggressive approach to dominance in ...

It’s close to $200 million,” Pope joked, referencing the rumored NIL investment into the Wildcats’ 2025–26 roster. “We would ...

The Kentucky head coach embraces bold investment as the Wildcats aim to lead in college basketball’s evolving landscape.

Mark Pope and the Kentucky Wildcats added six new players to their roster this offseason, four of whom were four-star recruits and one five-star recruit.

Mark Pope is feeling the urgency at Kentucky. His first season as the Wildcats' head coach ended with an appearance in the ...

Over the last few years, collegiate athletics has seen a seismic shift. All thanks to NIL. The opportunities NIL has given ...

If Kentucky basketball is playing a money game, head coach Mark Pope just went all-in ... Kentucky is embracing the NIL era with open arms — and deep pockets. Early projections estimate that ...