It’s the shade no one chose in 2024, so why is Sherwin-Williams putting it in the spotlight as "The Loneliest Color" this year?

Sherwin-Williams has a famously vast collection of paint shades, some of which have become so iconic to the interior design ...

Sherwin-Williams has announced Radiant Lilac as its least popular paint color for 2025, highlighting it as the brand's least-tinted shade of the year. Despite its low sales, Radiant Lilac is ...

Commanding attention with its bold yet inviting presence, Radiant Lilac SW 0074 infuses any space with warmth, depth, and undeniable energy. A perfect blend of tradition and modernity, this color ...

This year is their second year of exposing the name of their undersold shade, and Sherwin-Williams has announced that Radiant Lilac is its loneliest color for 2025, with the fewest gallons sold in ...

Dallas Wings Rookie Paige Bueckers debuts Radiant Lilac SW 0074 as The Loneliest Color™ in a custom ensemble designed and crafted by Dapper Dan Commanding attention with its bold yet inviting ...