H&M continues its exploration within generative AI by dropping its first set of images featuring digital twins, set to the background of fashion capitals around the world, showcasing seasonal yet ...

H&M Studio Resort Capsule collection 2025: bold, intricate and dreamy With vibrant Marrakesh city life and serene desert wonders at its heart, H&M Studio brings ...

HIGH FASHION MEETS VIRTUAL FANTASY IN H&M’S LATEST INNOVATION STORY H&M is proud to present the latest drop in its Innovation Stories initiative, an all-eyes-on-me collection that explores the ...

H&M to Trial Clothing Rentals for the First Time Fashion fans who missed out on our popular Conscious Exclusive collections now get a second chance to dazzle in their favourite sustainable dresses as ...

Recycling System ’Looop’ Helps H&M Transform Unwanted Garments into New Fashion Favourites We are thrilled to soon offer customers in Sweden the possibility to transform unwanted garments into new ...

H&M Move is on a mission to democratise movewear and get the whole world and everybody moving. While inspiring people to move and breaking down barriers to sport is one part of the brand formula, ...

On the way towards sourcing 100% more sustainable materials Today, 57% of all materials sourced by H&M group are either recycled or sourced in a more sustainable way. This is an increase from 35% in ...

H &M’s in-house design team, responsible for exclusive collections including H&M Studio, created the custom looks inspired by this year’s Costume Institute exhibition “Sleeping Beauties: Reawakening ...

H &M and Charli xcx have always embraced a vision that welcomes all – and, in that spirit, everyone was invited to watch. An alert for the gig was shared on social media and in select H&M stores. The ...

Let’s make better denim: H&M drops a circularity-driven capsule collection H&M is proudly introducing the next generation of denim created with circularity-driven innovation. This limited-edition drop ...

Pete Davidson stars in new H&M campaign capturing the fresh energy in menswear H&M is proud to announce that Pete Davidson is the face of its new menswear campaign that emphasizes the powerful ...

H&M Move and Women Win team up to promote gender equity through sports Activewear brand H&M Move and the non-profit Women Win have entered a partnership to promote girls’ and women’s empowerment ...