Pulse Candy uses AI for Rath Yatra campaign. DS Group’s Pulse Candy has launched an AI-powered digital campaign titled ...

Social platform X has retired the ad hashtag (#ad) on all of its adverts because it says they are “no longer necessary” due ...

With 12 million screens and Magnite in tow, CloudTV enters the ad arena, eyeing India’s shifting viewer habits and digital ad ...

As emotion-sensing tech rewires adland’s playbook, Findability Sciences’ CMO explains how marketers are swapping gut instinct ...

The curtain fell on the Cannes Lions International Festival of Creativity 2025 yesterday, marking a strong showing by Indian ...

Articles written by Kavita Rao ...

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

Australia, Canada, Norrway, South Africa win two Young Lions each; Indian agency MAP acts as brief-setting partner for Design ...

Aalap Desai is a notable exception in the advertising world, where ideas often eclipse the people who create them. He is recognised not only for his creative genius but also for his profound belief in ...

The new 'APMEA' model divides WPP's media business across six sub-regions and names new leadership roles.

Judging the Entertainment Lions at Cannes this year, one thing was clear: a seismic shift is not just underway, but here. Brands aren’t just advertising anymore—they are entertaining. And not in a ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.