Struggling to write a hooky ad? Why not think like a songwriter? Connie Marshall is a planning director at VCCP, a pianist ...

Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media.

Data should be your secret weapon, especially during a rollercoaster trading climate. But too often it’s a mess: overwhelming ...

When partnering with talent, marketers can get bogged down with the wrong questions, says Paula Albuquerque of YKONE. Stop ...

As media fragmentation and signal loss reshape advertising, Amazon is betting on AI to stitch the funnel back together. At ...

Dr. Phil McGraw was in New York at IAB NewFronts 2025 to tell the media why his fledgling Merit TV will succeed and brands ...

At the judging day in New York, we spoke to jury members about the entries that had the biggest impact on them.

As digital video takes center stage, IAB CEO David Cohen reflects on a landmark year for the NewFronts – from connected TV’s ...

To harness the power of OOH for your brand, reach out to Mike and the Open Media team today.

There’s something disarming about watching an industry admit it doesn’t have all the answers. It’s humbling, human, and in ...

What does it take to judge the best in marketing? Mastercard’s Pratik Sood and Hasbro’s Jessica Murphy reflect on a day of ...

How do you provide value when household budgets are squeezed? Dan Perez of Epsilon explains how CPG brands can help give cost ...