Dorival, a leader in the period pain category, launched the "Princesses on Periods" campaign in Central America to educate young girls about menstruation and break the associated taboos. We’re ...

Communications that celebrate the legacies of companies are generally one-dimensional, self-praising and hence emotionally devoid for the viewers. Our campaign flipped that formula, established the ...

SHELL Brazil, an energy company, transformed public perception of energy transition and its initiatives through an innovative soap opera campaign that made the topic relatable and engaging. As a ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Dove deodorant, a personal care brand, launched a campaign in Brazil to highlight the importance of underarm care, emphasising that shaving removes a significant portion of skin and showcasing Dove's ...

Chinese retail giant Temu – a major advertiser on Meta and Google – is cutting back on ad spend in the United States because of punishing tariffs on Chinese exports, resulting in a nosedive in the app ...

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Explores the opportunities in Gen AI to amplify human creativity in advertising, in partnership with TikTok. Generative AI makes adapting campaigns for different markets easier by tweaking the ...

The US media brands which are the most reliant on advertising may see revenue declines of up to 4% as tariffs bite, according to a report by Citi Research.

Transaction values rose by 13% in current terms in 2024 to UAH3,738 billion. Cards in circulation grew by 2% in 2024 to a total of 77 million. Transaction value is set to increase at a current value ...