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WPP's dire profit warning is last thing ad business needs

WPP's dire profit warning is the last thing the ad business needs as it grapples with the impact of AI

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

WPP Plunges 16%, Leads FTSE 100 Lower On Profit Warning

Like-for-like revenues (excluding pass through costs) are expected to drop between 3% and 5%, the FTSE 100 advertising giant said.

The Wall Street Journal · 1d

WPP Shares Plunge After Ad Giant Cuts Profit Forecasts

The London-listed company is grappling with client defections and the rise of artificial-intelligence.

WPP names Microsoft exec as new CEO

Yahoo Finance · 1d

WPP names Microsoft vet CEO in sign of AI’s rising role in advertising

Cindy Rose currently helps lead enterprise tech sales at Microsoft and joins the agency as it tries to overcome client losses and worsening macro conditions.

Variety on MSN · 1d

WPP Taps Microsoft’s Cindy Rose as CEO, Hoping for New Era

British advertising giant WPP tapped Cindy Rose, a Microsoft executive with a specialty in digital technology and A.I., as its next CEO, betting on an a relative outsider to lead the company into a new era after it has grappled with client losses and downturns in revenue.

The Wall Street Journal on MSN · 1d

WPP Names Microsoft’s Executive Cindy Rose as Next CEO

Rose will take the helm at the advertising giant in September as it grapples with AI challenges and seeks to turn the page on a string of client losses.

10h

WPP falls Friday, underperforms market

WPP PLC closed 53.40% below its 52-week high of £9.03, which the company reached on December 9th.

2don MSN

WPP Stock Sinks 18%. Clients Are Spending Less on Advertising.

The update painted a sobering picture of the state of advertising investment. WPP said it expects like-for-like revenue, ...

8hon MSN

Tech Moves: Microsoft leader named CEO at WPP; Snowflake taps SVP; Absci adds board member

Cindy Rose, Microsoft's chief operating officer for global enterprise sales, is leaving the tech behemoth to become CEO ...

1d

WPP’s new CEO—what the appointment signals and behind the search

Cindy Rose’s appointment as the new CEO of WPP underscores technology as the backbone of the beleaguered agency group’s ...

1d

WPP hurt by account losses, weak pitch pipeline and client pull back

WPP’s media unit is in the frame as the global advertising group downgrades its full year revenue outlook in the face of weak ...

2don MSN

WPP Shares Plummet as Artificial Intelligence Undercuts Advertising

WPP shares wilted after it provided disappointing guidance on Wednesday, as experts warn artificial intelligence is causing ...

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