Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Together, the two approaches play a significant role in a company's overarching marketing strategy. Although they must operate in concert, branding and direct response are not alike. To successfully ...

according to recent research from SeQuel Response. The 2024 Direct Mail Marketing Benchmark Report was based on data from a survey conducted in April 2024 among 350 marketing strategy leaders.

All of this makes mobile search perfect for direct response advertising. A business places an ad, and if it is relevant and enticing, a consumer is likely to take action. In the world of social media, ...

Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and ...