Mint10d
For long, Lifebuoy was a germ-fighter. That's about to change
The Indian soap industry is currently valued at approximately ₹25,000 crores in revenue, per data from NielsenIQ. However, the category has experienced a slowdown in growth. New Delhi: Lifebuoy ...
Harvard Business School9y
Unilever's Lifebuoy in India: Implementing the Sustainability Plan
Bartlett, Christopher A. "Unilever's Lifebuoy in India: Implementing the Sustainability Plan." Harvard Business School Supplement 916-801, July 2015. (Revised March 2017.) ...
Warc2y
Lifebuoy: Activating Infection Alert System In Rural India
Lifebuoy, India's #1 soap brand, with an annual penetration of 72%, has built its equity as the best soap for "Protection against germs". At a time when consumers were oscillating more towards beauty ...
Business Insider India5y
Marquee soap brands like Dove, Pears, and Lifebuoy are getting cheaper as India’s largest FMCG company lathers up with price cuts and increased ads
It has already cut the prices of its flagship brands Lux and Lifebuoy ... one of India’s biggest FMCG company, is looking to cut prices of Dove and Pears—its two popular soap brands further.
Business Insider India5y
Lifebuoy and Lux get cheaper as HUL reduces prices because of low demand
Hindustan Unilever Limited has cut prices for Lifebuoy, Lux and Dove in lieu of low demand. The Indian economic slowdown has hit FMCG companies. Biscuit manufacturers Parle G and Brittania too ...
Warc7y
Lifebuoy: Help A Child Reach 5
Saving lives has been at the core of Lifebuoy ... India's Under 5 mortality stood at 1.3 million 8. What is both shocking (and heartening) to know is that these diseases can be easily prevented and ...