The Kellogg Marketing doctoral program provides rigorous training ... You also gain deep experience in the identification, development, and implementation of research ideas that advance theory and ...

Faculty research and expertise includes a broad range of topics, such as marketing analytics, consumer behavior and cultural marketing, advertising effectiveness, and the development of marketing ...

Despite common sense and research showing that marketing and product development teams would benefit from improved communication, shared goals, and a trustful, collaborative environment ...

Marketing is the only branch of business to prepare innovative professionals through hands-on experiences in integrated marketing communication, new product development ... marketing research, and ...

Pharma needs to be mindful of all customers along the drug development pathway, from the outset, through the subsequent trials and regulatory processes, and on to delivery. Market research (MR ...