Geddes set the stage by addressing the ongoing competition between PMax, search ... introduced was Google’s “priority” system for ad displays. Google prioritizes exact-match keywords ...

Google is set to roll out several ... across Google’s various ad placements. How is it different from before? Previously, advertisers could launch PMax campaigns without branding assets ...

This was spotted by Natasha Kaurra who posted about this on LinkedIn and wrote, "PMAX now has a "source" column ... Google’s decision to trigger the ad for a specific search category," she ...

Google has announced several Performance Max (PMax) updates to ring in the new year, including additional campaign controls to steer incorporation of AI, deeper search reporting tools and improved ...

Geddes set the stage by addressing the ... showing for 61% of these shared terms. Yet, despite PMax’s dominance in impressions, Geddes emphasized: Poor ad group organization is a significant ...