Sarandos remarked, 'They had so many years trying to start with so many different brands that this move makes sense'.

John Oliver has long roasted his own parent company for its business decisions, but after learning this week that Warner Bros ...

After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...

The change comes as Warner Bros. Discovery seeks to scale back its volume of content and focus on quality programming and ...

Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

We’re not quite there yet, but it sure feels imminent.

The market has spoken here, and quality is the real differentiator.” To put it more plainly: The basic assumption behind the ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

HBO will film the first season of a new Harry Potter TV show, based on the books by J.K. Rowling. The show aims to adapt all ...

Los Angeles may get another shot. The two-season series, which originally aired on HBO Max, will now air on OWN. Blavity ...

Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.