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Advertisers, internet giants and ad tech companies are at the NewFronts digital ad sales conference, but at a time when ...

Olive Garden selected Havas Media Network as its new agency of record for its U.S. planning and buying business.

Gen Z is burning out on gamified brand experiences, and marketers should shift to untracked and emotionally resonant ...

TBWA\Media Arts Lab and director Goh Iromoto’s film shows a new way of preserving life’s precious moments on Apple Vision Pro ...

Elite runner Tim Tollefson plays a caveman in a new spot from Forsman & Bodenfors that playfully spans all of human history.

Rising stars of media buying talk what's exciting in media, change needed in the industry and advice for advertisers.

Among this month’s highlights, Lunchables and Mountain Dew bring back classic songs and jingles, while Life360 crafts a musical about parental fears.

Media companies are prioritizing time spent and audience engagement over traffic and subscriber growth to drive loyalty and retention.

Last call for entries to the Ad Age Leading Women and Rising Star Awards; the final deadline is Wednesday, May 14, at 5 p.m. ET.

Rebranding GroupM to WPP Media is a step in the right direction for the holding company, according to sources.

Roku is shifting its sales strategy as the meaning of the upfront marketplace changes and marketers grapple with an ...