We spoke to Influencer Marketing Lead Danielle Ito to find out how Notion approaches B2B marketing and how the team measures ...

Their focus on glamour and aspiration makes luxury brands a natural fit for social media. For a while, it was enough to show off products and launches, with high production ...

With AI-generated writing, imagery and even video becoming available in increasingly high quality, how can marketers ensure responsible use of these tools? ContentBot founder Nick Duncan talks AI, ...

One of the six lawful grounds for personal data processing is the ‘legitimate interests of the controller or third party’, and this is the area we’ll be examining in this article, with plenty of help ...

We ask four influencer experts to set the scene for social commerce in 2025, including which brands to look out for and strategies to take.

A roundup of research that paints a picture of the growth, but also the context for the growth, in retail media.

The events of 2020 brought brand purpose to the forefront, with consumers increasingly expecting brands to speak out about important social issues. Here are 10 examples of when brands have taken a ...

The meta description that accompanies your website or webpage in search results can determine whether or not a searcher clicks through to your site. Here are some tips on how to write a good one and ...

We asked our experts about the state of performance marketing right now, how budgets and ways of working are changing, and what skills are in high demand.

We’ve compiled the predictions of a band of social media experts, with 14 in total, across social commerce, generative AI, creators and platforms.

At Econsultancy Live last month, TikTok’s Simon Hofmeister, head of vertical, ecommerce, shared some key trends on the platform and what they reveal about the future of commerce. Hofmeister… ...

In this article, we explore how established brands are applying CRO tactics and what marketers can learn from their example.