Many people stumble into ad tech from entirely different career paths. But the IAB's Angelina Eng has been in digital ...

Amazon will consolidate its legacy ad APIs into one offering; retail media powers to mobile economy; advertisers aren’t ...

Michael Komasinski, Criteo's newly-minted CEO, shares his vision for the company – and swears its investment in the Sandbox ...

Marketers are obsessed with TV’s “big screen” experience. But YouTube’s strategy marries the “big and little screen.” ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

When Viant announced its acquisition of identity startup lockr on an earnings call in March, investors were bemused.

For any newcomer grocery brand, taking the step from having a strong regional presence to gaining a national retail footprint ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Former Goodway Group CEO Jay Friedman shares hot takes on everything from curation ("absurd") to brand safety ("botched").

When ad tech veteran Tristan Cameron, formerly of LiveRamp and Inuvo, joined furniture brand James & James as CMO in January, ...

Ad spending across RMNs and CMNs is still hindered by incomplete data access and connectivity. Here’s how to bridge that gap.

Despite amazing storylines, this NBA season brought a steep decline in local TV viewership. These drops are symptoms of a ...