Researchers from Japan have discovered, Shoot-Silicon-Signal (SSS), a protein involved in the uptake and distribution of ...

The recent study reveals the indispensable role of silicon as an adaptive element in the growth of rice. The mechanism behind ...

A recent study compared the impact of offline and online sales promotions on consumer behavior. Findings reveal that offline ...

A recent study compared the coupon redemption rates across different combinations of offline and online coupon distributions.

The impact of print (offline) versus online media depends on brand attachment. Consumers with low brand attachment show ...

Deeply hidden in Earth’s mantle there are two huge ‘islands’ with the size of a continent. New research from Utrecht ...

Data on almost 57,000 people from 65 countries suggests that the Satisfaction With Life Scale (SWLS)—a widely used research ...

Researchers have created a new ultra-broadband electro-optic comb that packs 450 nm of light precision into a chip smaller ...

ACM, the Association for Computing Machinery, has named 55 Fellows for transformative contributions to computing science and ...

Investigators at the Zuckerman College of Public Health led a study that found negative mental health conditions among women ...

Traditional educational systems focused on prescribed, curriculum-defined courses of study impose societal expectations and ...

Thermal sensations are consciously differentiated as hot or cold by the brain; however, the neural mechanism that enables ...