World Athletics’ top-tier Diamond League is getting broader free-to-air exposure in Sweden, after a new long-term agreement ...

The Premier League has once again agreed to work with Relevent Sports Group to organise the Summer Series, the second edition ...

Major League Baseball (MLB) team the Athletics will promote the Las Vegas Convention and Visitors Authority (LVCVA) ahead of ...

The International Automobile Federation will take on ownership and operations of the World and European Rallycross ...

Adidas has described its new kit supply deal with Liverpool FC as “the worst kept secret in football” — almost a year after ...

Everton FC has announced Angus Kinnear as its new CEO as owner The Friedkin Group reorganises the club’s leadership team ...

The International Cricket Council (ICC) has secured consumer goods giant Unilever as its first dedicated women’s cricket ...

Australian public-service broadcaster SBS has secured rights to one MLS game per week, the league’s first deal for live ...

Mediaset’s rights will allow it to feature Serie A teams Juventus and Inter Milan — the two Italian clubs competing in this ...

All of the UK home nations qualifiers for the 2026 Fifa World Cup will be shown live on free-to-air television after the BBC ...

Okko will show up to 20 cycling events per year over the deal’s duration from 2025 to 2030, which also includes the ...

Elf Beauty has built on its growing profile in women’s sport by signing as the first beauty sponsor of the National Women’s ...