Your iPhone can serve ads that are customized to your tastes, location, and other information that is personal to you. If you ...

Apple's new iPhone is cheaper — priced at $599 when it goes on sale later this month — yet able to all the same apps and ...

In a recent report, Gurman details how Apple is looking to expand advertising across its services, with sources pointing to ...

In his latest Power On! newsletter, analyst Mark Gurman says Apple Maps might soon feature ads and sponsored results.

Epic Games Store will soon charge through Apple’s efforts to mitigate the downloading of apps from third-party marketplaces to iOS and iPadOS — namely, Apple’s Core Technology Fee.

T-Mobile today announced that it's giving its subscribers MLS Season Pass for free. The service — which gets you every MLS ...

The antitrust regulator of Germany has accused Apple of blocking competition with the help of an iOS-focused privacy feature.

The No.1 ranked UCLA Bruins take on the No. 6 USC Trojans in this highly-anticipated women’s basketball rivalry game. JuJu Watkins continues her lights out sophomore season with the Trojans, averaging ...

Apple Arcade is a subscription-based gaming suite. Apple Arcade has over 200 games and has added new games to the Arcade ...

Security experts have discovered that hackers are targeting apps on the App Store to spread malware that steals information ...

Apple's deal to put Alibaba Group Holding's artificial intelligence (AI) models on the iPhone has Chinese developers buzzing ...

In an emailed press release today, Apple revealed two additional games that will be available through Apple Arcade starting ...