2025 is set to be a big year for the perfume industry. As the sector grows and customers find new ways to express themselves through scent, so do its trends, one of which is the resurgence and ...

Radiating an inherent metropolitan confidence, Penn Badgley steps into his new role as an ambassador for Moncler with ease. The campaign’s poetic yet masculine imagery is paired with the collection’s ...

In my opinion, there are two qualities linked to the wildly lauded fragrance Baccarat Rouge 540 that made it the cult classic that it now is: it smells like wealth, and it lingers. As tantalizing as ...

However, not without complications. “Hello, you. Do you remember me? Because I remember you,” Badgley says in a voiceover. “Here we are together again, back to where it began. A lot has ...

We may earn commission on some of the items you choose to buy. Penn Badgley returns to the spotlight in Moncler’s latest spring 2025 campaign, which is set in none other than New York City.

Lo as co-showrunners. “[Joe] is like putting on a straitjacket,” Badgley told Rolling Stone in an interview back in 2023. “It’s specific, and I wonder how it’ll feel the next time I pick ...

In a gleaming laboratory in Edinburgh, robotic machines whirr and mix. The final product that they are creating will be a pine-smelling chemical that can be used as an ingredient in perfumes.

You don't need to be an expert nose to know that the fragrance industry is booming. 2024 saw the emergence of new perfume brands like Noyz and Orebella, plus the rediscovery of old favorites with ...

Delve into the world of the perfume industry and you'll quickly realise how little you know about how our favourite fragrances are made and what's in them. This is no accident. If you pick up a ...

VANILLA, CHOCOLATE OR strawberry? Take your pick, because gourmand perfumes are the latest fragrance trend truly indulging our senses. It was the caramelised sugar and spiced saffron notes of ...