The Out of Home (OOH) industry is taking on new dimensions as a dynamic and innovative space for brands to connect with audiences in the physical world. And behind this evolution are visionary ...

The Outdoor Media Association has set up a new awards program dedicated to “celebrating the best of Out of Home (OOH) advertising creativity” – the OMA Creative Awards. The announcement ...

Combining traditional formats with cutting-edge digital innovations, the OOH sector is also adopting sustainability practices, creating a future that’s not only growth-oriented but also ...

As the advertising landscape continues to evolve, 2025 promises to be a transformative year for out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (PDOOH). These ...

Net media revenue in out-of-home (OOH) increased 8.07% to $1.301.8 billion in 2024, the Australian industry announced. The December quarter was up 6.6% to $393.8 million. Digital OOH (DOOH ...

Ahead of next week’s first tennis grand slam of the year, oOh!media has announced Qantas Frequent Flyer, ANZ and Subway as principal sponsors of its expanded Out of Home coverage of the ...

T-Mobile’s scaled number of mobile subscribers combined with Vistar’s media partnerships and OOH technology “means advertisers can easily place their ads where they know their audience will be,” ...

A day after creating waves with its bold “PVMA” campaign, Puma has followed it up with a stunning outdoor advertising (OOH) reveal. The brand, which swapped its iconic name for “PVMA” yesterday to ...

Unilever Pakistan has turned a longstanding dream into a transformative movement for the OOH advertising industry in Pakistan. Over the course of one year, the company successfully implemented ...

The OOH company Clear Channel Ireland is set to become part of Bauer Media following a decision by its parent company, Clear Channel Europe, to sell its business to the German privately-owned media ...

In the bustling streets of metropolitan cities, billboards are a staple of urban life, offering businesses unmatched visibility. However, large LED displays often become an eyesore, detracting from ...

A directory of all OOH media providers in the UAE along with insights from industry leaders.